pernaTHE HOUSE OF PERNA DEBUTS ON THE SOUTH FLORIDA FASHION SCENE WITH DESIGN STUDIO EXPANSION IN DELRAY BEACH
~Young Designer Brings with her Talent, Flair and Commitment to local Manufacturing~

DELRAY BEACH, FL. (August 12, 2014) – The House of Perna (THoP), a fashion label specializing in 100% US made, ready-to-wear and couture in bold and bright designs, recently opened its collective design space located in the heart of downtown Delray Beach, Florida, in “Artists Alley”. After relocating a portion of the manufacturing operations from New York to Miami early last year, THoP has now identified its Delray Beach location as the next step in the company’s growth and an ideal setting to showcase and sell the brand’s custom lines.

“Our team is thrilled to be a part of the Delray Beach community, as the energy here paired with the unique, ‘beach town’ vibe provides th e ideal landscape for our creative drive,” said The House of Perna’s Founder and Lead Designer, Amanda Perna. “We aim to provide an increased awareness that high-quality garments are being made here on US soil, while boosting the local job market. Every bit counts and we want to do our part.”

Amanda Perna is a South Florida native who has appeared on Project Runway and designed for Calvin Klein and Oscar de la Renta. She hints that the Fall Season 2014 collection which will be previewed later this month, blends New York’s architectural lines with the flowing movement and vibrant colors of South Florida.

Also debuting at THoP Delray Beach studio is a new concept: ‘The Design Collective’, where customers may shop not only from THoP, but also swim, jewelry and accessory lines by other US- based, talented designers with whom THoP blends well and supports. “For the first time, our studio space will offer The House of Perna customer a truly custom experience because our Design Studio backs up into the Boutique,” said Solomon Strul, the company’s Director of Sales & Operations. “Now, our customers may come in to shop, get personally fitted for a custom piece by the designer, and watch as their garments are being constructed – all under one roof.”

The House of Perna is currently open by appointment-only inside the new design studio located at: 350 NE 4th Street, Suite C, Delray Beach, Florida. Open Houses are held on the third Thursday and first Friday of each month. Please email for a visit and studio tour: info@thehouseofperna.com.

ABOUT Amanda Perna

Amanda grew up in the city of Coral Springs, Florida, where she spent a great deal of time involved in the performing arts. Amanda has had many various experiences including performing in a choir for Judy Collins, at the Walt Disney World Candlelight ceremony, and at Carnegie Hall in NYC.

After graduatiing from high school, she spent her first year of college as a Theatre major at Florida Atlantic University. She shortly decided she needed a change of pace, and transferred to the University of Alabama to be a student in the Honors Program and Department of Psychology. This decision would change her life forever.

At The University of Alabama, Amanda discovered the Department of Clothing and Textiles. It was love at first lesson. Amanda quickly decided that this was her passion. She became an Ambassador for the department (allong with the Honors College), so she could show her appreciation for her program. Amanda won many awards while at UA including the Henrietta Thompson Fashion Achievement Award. She also held the honor of being the coordinator of the Tee Time Fashion Fundraiser. Amanda graduated from UA with a 3.8 GPA, and a 3.9 in her Major

While in school, Amanda had internships at Oscar de la Renta’s O Oscar brand, and Calvin Klein’s bridge label in addition to starting her own company Couture Chaos at the age of 19.

Upon graduation, Amanda landed a coveted design position at Calvin Klein, where she worked for 4 years before leaving to start her new label The House of Perna.

In addition to being the Creative Director for THoP, Amanda has had a great deal of success in styling for individuals as well as major companies including Neiman Marcus.

THE HOUSE OF PERNA DEBUTS ON THE SOUTH FLORIDA FASHION SCENE

| The Buzz, Uncategorized |
About The Author
-